Failure to Launch—Ricky Robinett

At the end of 2010 I realised that even though I had lots of ideas, I failed to launch any of my side projects. I set a goal in 2011 to launch a new side project every month. I had to borrow some of 2012, but I was able to launch 12 projects in roughly 12 months. These projects (including FakeGirlfriend.co, World of Fourcraft and sndchck) have been used by hundreds of thousands of users and covered in multiple media outlets including CNN, Huffington Post, TechCrunch, Mashable, and the Today Show. In this presentation I’ll explain how facing my fear of launching changed my life, what you’ll gain from putting your ideas in front of users, and why we should all dare to do things that sound impossible. You’ll learn:

  • Why you shouldn’t be afraid of launching.
  • How to handle to feedback—both positive and negative—when you launch unpolished products.
  • To believe in your awesomeness—no really, you’re awesome.

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Jonathan Kahn

Jonathan Kahn

organiser
@lucidplot
David Caines

David Caines

branding and illustration
@salon16
Rhiannan Walton

Rhiannan Walton

co-organiser
@RhiannanW
Daniel Howells

Daniel Howells

digital design
@howells
Sara Wachter-Boettcher

Sara Wachter-Boettcher

content strategy
@sara_ann_marie