We, the designers, are guests in corporate structures. It’s easy to get lost in competing agendas, clashing personalities, and shifting objectives. Over the years, I’ve developed some tactics to come out the other side with effective design, beautiful even. I failed a lot.
There’s no catch-all tactic for surviving the labyrinth of business, only tales of experience. I’ll share plenty of those: embarrassing, scary, and often funny. Successful design always looks different than we think it will at the start.
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